Oretta
Full In-Venue Sound Experience

A curated sound identity that sets Oretta apart on Toronto's busiest strip

Introduction

The Ask

Drive weekday traffic while staying true to Oretta’s brand and aesthetic, targeting young professionals and the after-work crowd on King Street.

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STRATEGY

The Approach

We developed Pretty & Pink Thursdays, pairing a “Girl Dinner” menu with a strategically curated DJ program. Talent was selected to reflect a female-forward, upbeat, and accessible sound that complements the brand and resonates with the target audience.

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Beyond live sets, ALTO curated the full in-venue sound experience from playlists during dining hours to DJ transitions ensuring a consistent, elevated atmosphere throughout the night. Saturdays follow a similar approach, with DJs programmed to match Oretta’s signature aesthetic of pastries, pasta, and pink, leaning into a softer, feel-good energy.

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Results

What We Delivered

  • Increased weekday foot traffic and dwell time, driven by a consistent, experience-led DJ and sound program
  • Stronger brand identity and differentiation on King Street through cohesive music, programming, and aesthetic alignment
  • High repeat attendance and customer loyalty, with guests returning specifically for the music-driven atmosphere and weekly activations
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