Bridgette Bar
Hospitality Sound Program
Leaning into the classics and going back to basics
Introduction
The Ask
Transform Bridgette Bar from a dinner destination into a late-night experience by retaining guests longer, increasing post-dinner spend, and appealing to a more mature, elevated audience.
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STRATEGY
The Approach
Inspired by the timeless elegance of Brigitte Bardot, we designed a vinyl-led DJ program that seamlessly extends Bridgette Bar’s dinner experience into late night. DJs perform on vinyl Thursdays through Saturdays, creating a warm, nostalgic atmosphere that aligns with the brand’s classic identity.
To further engage guests and build community, we introduced a Thursday activation where guests can bring their own records to be played blending personal expression with a curated, high-touch music experience.
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Results
What We Delivered
- Increased guest retention and late-night spend, successfully transitioning diners into a full evening experience
- Established a distinct, vinyl-driven sound identity that reinforces the brand’s timeless, elevated positioning
- Created an interactive guest experience, driving engagement and repeat visits through the “bring your own vinyl” concept
