Lulu Bar
How we designed and manage the ongoing music program at Lulu Bar
Introduction
The Ask
Lulu Bar, a trendy Polynesian-inspired restaurant, had a beautifully designed downstairs cocktail lounge that was under-utilized, with most guest traffic concentrated upstairs. The goal was to activate the lower level, drive foot traffic, and bring energy and purpose to the space.
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STRATEGY
The Strategy
We activated Lulu’s downstairs lounge by introducing a DJ program Thursday through Saturday, centered around a late-night happy hour. The music direction leaned into tropical and Afro house sounds, reflecting the Polynesian-inspired aesthetic and creating a warm, escapist atmosphere.
By programming DJs during peak transition hours, the space became more visible and inviting, naturally drawing guests downstairs for a cozy, late-night cocktail and snack experience.
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Results
What We Delivered
- Increased foot traffic to the downstairs lounge, successfully activating a previously underutilized space
- Created a distinct late-night identity, aligning music, atmosphere, and brand for a cohesive guest experience
- Boosted late-night sales and dwell time, with guests extending their stay for cocktails, music, and ambiance
